Reasons Why the Material and Infant Market is Becoming High-end

      In the context of seven consecutive declines in birth rates and intensified market competition, the mother and baby market has entered an era of high-quality development. Faced with shrinking market capacity, transitioning towards high-end products has become a new path for current players in the mother and baby industry to break through. With the improvement in living standards among Generation Z parents and the increasing prevalence of scientific and meticulous parenting concepts, there is a growing pursuit of quality consumption. Consumers are willing to pay a higher premium for high-end products.

According to the "2023 China New Mother and Baby Population Research Report," the mother and baby market has reached 5 trillion yuan, with a decrease in year-on-year growth rates, leading to intensified competition within the industry. Mother and baby brands have started adopting a "value for volume" development strategy. With the end of the baby boom, brands are restructuring their product portfolios towards high-end products to pursue sales profits, shifting their development strategy from quantity-driven to price-driven.

In the diaper market, baby pull-up diapers have seen rapid growth, occupying over half of the market share and reaching 80%-90% in certain regions.From 2022 to 2023,baby pants diaper rapidly change from three-piece to two-piece,at the same time,continuous upgrades in structure and quality.Therefore, it is believed that the trend of high-end development in the mother and baby market is inevitable.