Rising Demand for Wet Wipes in South America: A Golden Opportunity for Spunlace Nonwoven Suppliers

In recent years, the demand for disposable hygiene products in South America has been steadily rising, with wet wipes showing particularly strong performance. With rapid urbanization, improved living standards, and growing public health awareness, wet wipes have become an essential part of daily life. From baby care to personal care and household cleaning, the market potential for wet wipes in South America is significant, creating new opportunities for every wet wipes supplier South America is seeking.

Wet Wipes Market Trends in South America

According to data from Grand View Research, the Latin American wet wipes market was valued at approximately USD 778.6 million in 2022 and is projected to reach USD 1.137 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.8%. Among the major economies in the region, Brazil is especially notable. The Brazilian wet wipes market generated USD 241.2 million in 2022 and is expected to reach USD 330.8 million by 2030, with a CAGR of 4.0%.

This growth is driven by three key factors:

1. Stable demand for baby wipes: Increasing numbers of young families continue to support steady sales in baby care products.

2. Expansion of multifunctional products: Rising demand for kitchen wipes, automotive wipes, and disinfecting wipes drives market diversification.

3. Stronger focus on health and sustainability: Consumers are increasingly seeking alcohol-free, gentle, and naturally formulated products, opening room for eco-friendly wet wipes materials

Market Opportunities for Spunlace Nonwoven Materials

The rapid development of the wet wipes market directly fuels demand for upstream nonwoven raw materials, particularly spunlace nonwoven fabric. Known for its softness, skin-friendliness, absorbency, and biodegradability, spunlace has become the preferred material for wet wipes manufacturing.

According to Smithers, global consumption of spunlace nonwovens reached approximately 1.8 million tons in 2023, with a market value of USD 10.3 billion. By 2028, the global spunlace market is expected to grow at a CAGR of 8.65% (by volume) and 10.1% (by value). Its share of the overall nonwovens market is forecast to increase from 17.5% in 2023 to 20% by 2028. This indicates that as the South American wet wipes market expands steadily, demand for high-quality spunlace fabric manufacturer products and reliable spunlace nonwoven suppliers will rise significantly.

Future Outlook

In the coming years, wet wipes consumption in South America will increasingly be shaped by sustainability trends. Consumers are showing stronger preferences for biodegradable and natural fiber-based wipes, driving spunlace manufacturers to accelerate innovation and product development. Suppliers that can deliver superior quality, competitive pricing, and sustainable nonwoven raw materials will be well-positioned to capture greater market share in the region.

Conclusion

The South American wet wipes market is experiencing stable growth, while the spunlace nonwoven raw materials sector is entering a period of significant opportunity. For every spunlace fabric manufacturer and wet wipes supplier South America, this trend not only represents business expansion but also a chance to take the lead in the global shift toward sustainability.