How to Maintain Sales Growth in the Off-Season for Disposable Diapers?

Currently, the disposable diaper market is becoming increasingly competitive. Factors such as declining birth rates and weak consumer demand have gradually shifted the overall market from incremental growth to a state of saturation. This trend has intensified the reshuffling of market players, and it is anticipated that some brands will be eliminated from the market in 2023. his phenomenon has also stimulated manufacturers to innovate new types of diapers, giving rise to the concept of formula-based diapers.

The term "formula-based" refers to the situation where, as the level of economic development increases, the general public's health awareness also improves, leading to higher performance requirements for disposable diapers. For example, to prevent diaper rash in babies, various functional ingredients such as moisturizers, soothing agents, and antibacterial agents are scientifically added to the diapers. In addition to this, innovative materials for disposable diapers have been developed, such as environmentally friendly diapers that are biodegradable. There are also high-tech diapers, incorporating technological advancements such as super-absorbent cores that provide better moisture absorption, as well as various patented product designs.

However, it is true that the counterfeiting cost of these new types of diapers is relatively higher. Nevertheless, these innovations represent the future trend of disposable diapers, making it crucial to act early to seize opportunities. In addition to innovation, real-time monitoring of local market demand changes is also essential.