Which Categories of Disposable Maternal and Child Hygiene Products are Becoming Trends in the Industry?

The constantly changing times and evolving consumer demands have led to product adaptations within the maternal and infant industry. New product categories, distribution channels, and market scenarios have consistently driven market growth. While the maternal and infant industry has experienced a slump in the past months, some subcategories are gradually witnessing growth. This not only injects vitality into the sluggish market but also offers growth opportunities, to varying degrees, for both established and emerging brands.

1. Cream Wipes

Cream wipes, also known as moisturizing wipes, are paper wipes infused with moisturizing factors. Compared to regular wipes, they offer enhanced softness, a smoother texture, and moisturizing properties. Due to their soft touch and skin-hydrating capabilities, cream wipes find extensive use among infants, toddlers, individuals with sensitive skin, and others. Their selling points, like "repeated wiping without causing redness", effectively address the concerns and demands of mothers and caregivers.

It is worth noting that skincare wipes and soft cotton wipes specifically designed for infants and young children are gradually being adopted by adult consumers. Although skincare wipes are still a niche category with high growth potential, the cross age consumption trend is creating new growth opportunities and market expansion space for the industry
2.Wet toilet paper: an 'invisible upgrade' to a healthy lifestyle
In developed countries, wet toilet paper has long been a standard feature in home bathrooms; For emerging markets, it is moving from a "niche choice" to a "mass necessity". Driven by the dual promotion of consumption upgrading and the popularization of health concepts, this blue ocean market is about to explode - whoever seizes recognition first will win the future.

3. Plus-Size Pull-Up Pants/Big Kids' Diapers

Popularize the concept of scientific toilet training, making pull-up pants a must-have for toddlers (2-5 years old)

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